April 26, 2019 pm，The Social Responsibility Office of CNTAC held the Forum on Responsible Brand and Sustainable Development at the 1^st  Humen Trade Fair for Apparel Fabrics and Accessories.
 
The forum invited experts and big names from different fields to elaborate on the current social responsibility and sustainable development hot topics, gender equality and women's development, children's rights, and textile safety testing from a multi-dimensional perspective. It aims to promote the improvement of the leadership of female employees by creating a gender-equal working environment; enhance the responsibility of enterprises to children through commercial projects; and convey the concept of ecological products and green consumption to consumers in an effective way to guide more Many textile and garment enterprises have introduced and innovated management models and production and operation models, and strengthened their sustainable development capabilities such as their strategic management capabilities, business decision-making capabilities, and market operation capabilities.
Thematic Forum Highlights
1. Gender equality and female leadership
Gender equality and women's development have been hotly debated in the world and in China in recent years. The improvement of women's ability is of great significance to the development and social progress of the textile industry, the national economy and the entire country, which has become a social consensus. Ms. Liu Minghui, professor of China Women's University, director of the Social Law Research Association of the China Law Society, and director of the Labor Law Research Association, is also a professional lawyer with rich experience in the field of labor law. The wonderful content sharing of "Gender Equality and Women's Leadership" gave everyone a deeper understanding of how to ensure the legitimate rights and interests of female employees within the company and enhance their initiative and leadership.
 
2. Children's rights
As one of our characteristic industries in Humen, children's clothing has performed outstandingly in recent years and has become one of the well-known children's clothing industry clusters in the country. At present, there are more than 700 children's clothing manufacturers in Humen, and there are more than 100 children's clothing brands with certain regional influence, with annual sales exceeding 10 billion. Our children's clothing company should not only provide comfortable and safe clothing for children all over the world, but also reflect the brand and humanistic value of the company by respecting and supporting children's rights. The second guest we invited, Kang Ying, Executive Director of CCR CSR Center for Children's Rights and Corporate Social Responsibility, discussed with the audience how companies can develop supply chain projects to help advance children's rights. She pointed out that respecting and supporting children's rights will help children's clothing companies to deepen the accumulation of brand positioning, cultural connotation, and enhance their comprehensive competitiveness.
 
3. Ecolabel
The basic responsibility of a business when it comes to providing consumers with reliable quality clothing. The safety of clothing is one of the most important features for consumers. How can ordinary consumers choose a clothing suitable for babies through simple logos? Ecolabels play an important role in this. Yan Yan, Deputy Manager of Marketing Department of Swiss Textile Inspection Co., Ltd., with the theme of "Building Consumers' High Trust with Green Ecological Labels", introduced green ecological small labels to the audience, and introduced the concept of ecological products and green consumption in an effective way. Convey to consumers and other methods to help enterprises enhance consumers' trust and recognition of the brand, and capture brand business opportunities.
 
4. Technological innovation
Finally, Wang Tiequn, general manager of Dongguan Enke Chemical Industry and editorial board member of "Printing and Dyeing Auxiliaries", shared with the audience how to use the finishing technology in the printing and dyeing process with the title of "How to Improve the Value of Fabrics through Finishing Technology". The properties imparted to the fabric. By improving the finishing technology, it brings comfort, green, health and safety to consumers, and at the same time adds fashion and cultural elements, so that the product value and market competitiveness have been greatly improved.